SAMPLE PRESS RELEASES
HOMELAND SECURITY – FAIRFAX COUNTY EDA
WORKS ON BIGGEST TRADE MISSION
British companies involved in the security technology area are invited to express their interest in joining what promises to be the most high level and largest trade mission to the US for a considerable time.
The Fairfax County EDA and other US agencies are working closely with the UK Government on the mission entitled ”Science for Security” planned for late October and November that will take between 20 and 30 British companies into the heartland of the US Homeland Security sector.
The mission stems from the recent agreement between the Home Office and US Department of Homeland Security on Science and Technology which has brought to the forefront the need for closer working relationship on the development of security technologies.
UK Trade & Investment will showcase British technologies for security applications during the weeklong mission which will end up in Washington and Fairfax County where a a major symposium, workshops and one on one meetings between British and US firms in the sector is planned.
Besides giving UK companies a head start in developing their presence in the US marketplace the mission also aims to develop a strong understanding among UK and US government and industry regarding technological approaches to a variety of security threats, and to explore future technology collaboration focusing on the following areas:
- Chemical, Biological, Radiological and Nuclear Threats
- Critical National Infrastructure Protection
- Electronic Forensic Technologies
- Emergency Response & Contingency Management
Companies interested in taking part are asked to register their interest by August 7 at www.uktradeinvestusa.com/scienceforsecurity.
FAIRFAX LEADS ALL US COUNTIES IN FEDERAL PROCUREMENT DOLLARS
Fairfax ranks ahead of all but five states in latest report
According to just-released US Census Bureau data for fiscal year 2006, Fairfax County, Virginia ranks first among all US counties in the value of federal government contracts performed locally. Companies in Fairfax County performed $14 billion worth of procurement contract work in fiscal 2006 – the most recent data available – compared to $13.6 billion in fiscal 2005.
The annual Consolidated Federal Funds Report compiled by the Census Bureau also shows that Fairfax County businesses received more federal procurement dollars for work done locally in fiscal 2006 than all but five states (California, Virginia, Texas, Maryland and Florida) and one city – neighboring Washington, D.C.
“Fairfax County is more than a government town, but its proximity to the federal government provides a fertile and profitable source of new business and contract opportunities for thousands of companies here. The federal market is especially welcome when the national economy is stalling,” said Gerald L. Gordon, Ph.D., president and CEO of the Fairfax County Economic Development Authority (FCEDA, www.FairfaxCountyEDA.org).
“Of course, it isn’t just geographic proximity that generates success in Fairfax County. A consistent, pro-business environment, a creative, motivated workforce and quality of life that attracts and retains the best companies are drivers behind this economic engine.”
The following table shows the dollar amount of federal contracting work in US counties in fiscal 2006 based on place of performance.
County Dollars (billions)
Fairfax, Va. $14.0
Los Angeles, Calif. $13.5
Tarrant, Texas $12.5
Montgomery, Md. $7.8
San Diego, Calif. $6.5
Santa Clara, Calif. $6.0
Maricopa, Ariz. $5.9
Middlesex, Mass. $5.6
Arlington, Va. $5.5
Madison, Ala. $5.5
Time magazine called Fairfax County “one of the great economic success stories of our time.” Business growth helps Fairfax County fund public services, such as the nation’s top-rated school system, that contribute to the quality of life of its residents. Fairfax County offers access to domestic and international markets through Washington Dulles International Airport, and a well-educated workforce.
The Fairfax County Economic Development Authority promotes Fairfax County as a business and technology center. The FCEDA maintains marketing offices in San Francisco, Bangalore, Frankfurt, London, Seoul and Tel Aviv.
FIRST AUSTRALIAN WOMAN OF THE YEAR IN THE UK
The first Australian Woman of the Year in the UK Award was last night (Thurs) won by Glenda Stone a businesswoman well known in Britain for her success in the recruitment advertising sector.
Glenda founded Aurora in 2000 and has become a big name in British business circles. Her company now works with more than 100 blue chips across 25 countries and recently she opened Sydney offices for the Asia-pacific region.
Many Australians have made their mark in Britain over the decades but this is the first time – coinciding with international Women’s Day - that Australian women have been further recognised for their achievements thousands of miles away from home.
The award, presented on Thursday night at an event at Australia House, is open to Australian women from all walks of life including business, the arts, science, community, government, research and other industries.
It is being managed by Qantas, Advance and Australian Business.
Qantas Airways Regional General Manager UK/I/EMEA, Stephen Thompson said: "In celebration of International Women’s Day, Qantas is proud to sponsor the first Australian Women of the Year in the UK Award. Qantas has seen an increase in the female professional traveller who has high expectations of safety, comfort and quality product and service - all of which are synonymous with the Qantas experience.”
Aurora first provided women-focused corporate event management services and gender consulting, then developed HR/Diversity software into which it built a full-blown jobsite (i.e wheretowork.com - the only company comparison jobsite).
Glenda also built the 30,000 member Aurora Women’s Network delivering 200+ large-scale networking events since 2000 for various corporate clients.
She has been quoted more than 600 times in the media since moving to the UK, won ‘European Woman of Achievement Award’ in 2002, ‘BusinessWeek’s Business Vision Award’ in 2003, and was also awarded a ‘Pioneer of the Nation’ by HM The Queen in 2003.
Glenda was awarded an Honorary Doctorate by Leeds Metropolitan University in 2004, was appointed as Chair of the UK’s Women’s Enterprise Taskforce in 2006 set up by Gordon Brown
The award winner will not only receive the honour that goes with it, but in addition two return business class airfares from the UK to Australia.
WORLD'S FIRST PENTOMINIUM TOWER BRINGS LUXURY ALLIANCES INTO NEW STYLE LIVING
Record breaking tower encapsulates the true essence of luxury
The world’s first Pentominium is unveiled at MIPIM today offering unsurpassed luxury living in the world’s tallest residential tower.
Trident International Holdings has partnered to create unique alliances with premium brands from across the world for its new Tower in Dubai - Pentominium, a development that will become the “Defined Height of Luxury”.
In a city of superlatives the 516 metre tall Tower and its 120 floors will overshadow every other residential development in the world.
It will be a true bouquet of luxury with the association of the likes of Swarovski, Tiffany & Co, Six Senses, B&O and others, a first ever in a residential proposition.
Details of the development are being unveiled by Trident at the Lerins Hall on Stand LR1.02 today. Pentominium, which has been registered by Trident as a unique concept created through combining a penthouse with a luxury condominium, now stands as Trident’s I.P.R (Intellectual Property Right).
With its background and familiarity in the luxury goods sector, Trident has created an ideal environment designed to meet the desires of the distinguished residents. The top floors of this world’s only Pentominium will contain a Sky Lounge, Sky Pool, Business Centre and a private observation deck along with ladies & gentleman’s health clubs and a cigar lounge, squash courts, a banqueting hall and private theatre. Every aspect of the building, from its architecture to its systems, have been created to reflect Trident’s position of “Creating New Benchmarks in Luxury Living”.
Pentominium is expected to become the most sought after address in the world, a signature to the status of those who have reached the very pinnacle of success.
Each individual unit will take up a complete floor of the tower providing over 6500 sq.ft. of unsurpassed luxury. Each floor will have a private foyer of its own and smart biometric access control. Taking the element of luxury living spaces to another level are entire floors which are uniquely suspended in mid air, giving the impression of floating penthouses in the sky.
“Our aim is to create the new benchmark in luxury living,” said Executive Director and Chief Executive Officer, Mr Wazir Ali Daredia. “This aim is reflected in all our projects and is what differentiates Trident and its projects. Through the alliances we have partnered with for Pentominium, along with the uniqueness of this proposition, we will achieve this.
“The building will be iconic, and its residents exclusive. They will be living in a piece of history.
“Trident’s strategy has always been to offer innovative luxury features combined with premium waterfront location, and the Pentominium development is the very expression of this.”
Trident is positioned and acknowledged internationally as a boutique developer of successful and highly visible residential towers in Dubai, including Marinascape, Bayside Residence and the Trident Grand Residence. Like Trident’s other projects, Pentominium will be no more than 500 metres from the waterfront at Dubai marina; the centrepiece of new Dubai.
Said Mr Daredia: “Our background in luxury goods demonstrates our precision and finesse, our understanding of true opulence. We do not sell towers, we provide a lifestyle.”
Pentominium is being designed by award winning and world renowned architects and designers Aedas. Based in Britain, with offices around the world Aedas is responsible for a number of striking buildings and developments in Dubai and across the Gulf already.
Interior design of Pentominium will be undertaken by Hirsch Bedner & Associates, exclusive designers of Ritz Carltons, Grand Hyatts & Four Seasons worldwide.
There will be a dedicated Concierge Service by Quintessentially, the international private members club, which will be available 24 hours a day to meet residents’ needs whether locally or across the world.
Through a series of unique alliances Pentominium owners will have the rights to use a fleet of premium automobiles including a Rolls-Royce Phantom that comes as part of the Pentominium experience along with world renowned Azimut yachts for leisurely trips across the Arabian Gulf.
The tower’s spa will be run by Six Senses Spas, the operators of a number of premium world class health resorts around the world including the multi-award winning Soneva Fushi in the Maldives, itself one of the top 10 spas in the world according to Forbes.
All public areas will be crystallized by Swarovski and each Pentominium unit will be fitted with state of the art sound equipment Bang & Olufsen can provide.
Pentominium’s business lounge (overlooking The Palm) will be accessorized by exclusive Tiffany accessories.
Pentominium will be “the Defined Height of Luxury”, a truly iconic development containing no offices or hotels, setting a new standard of residential unit unsurpassed anywhere on the planet.
CANNY UK INVESTORS HAVE THEIR EYES ON US MANSIONS
AT KNOCK DOWN PRICES
Investment Opportunities in South Florida Offer Up To 25% Return
Shrewd investors from the UK and around the world are showing increasing interest in prestigious properties in South Florida in the United States at knock down prices – and the wise money is that these investments will return very attractive dividends over the next two to five years.
What are often referred to as “distressed” properties are anything but.
Luxury apartments and houses that before the sub prime dilemma raised its head were valued at millions of dollars are now being bought for as little as half price – and with the prospect of a projected 25 per cent annual appreciation.
According to Mr Bob Deason, Director of Crown Property Estates, now is being seen as an ideal time to be investing.
“We have seen, and are for now continuing to see, the bust,” he said. “But over the next two to five years the trend will turn; there is a growing investment perception that now is the time to take advantage of what the future will hold.”
Deason was a guest speaker on “Evaluating current property investment opportunities” at the Invest in Property Show held at Old Billingsgate in London last month, and Crown Property Estates, who have registered a UK company and established offices in Windsor, were one of the top exhibitors at the show.
Deason’s views were reinforced in a survey recently carried out by Dr Marcus T. Allen Ph D, Professor of Real Estate at Florida Atlantic University College of Business in Fort Lauderdale.
In his report titled “Housing Price Trends and Investment Opportunities in South Florida’s Residential Real Estate Market”, Dr Allen states that the present “bust period” in housing prices could be readily explained by the standard supply and demand model in which reductions in demand and the high existing inventory resulted in lower equilibrium prices.
But he adds significantly: “As developers halt their additions to inventory, and mortgage markets and speculator activities diminish, there may be favourable investment opportunities for investors.”
Allen says that those investors likely to benefit are the ones who recognise the next turning point in the South Florida real estate market, “particularly in the coastal condominium market where the boom-bust cycle may have been more extreme than in other housing sub-markets”.
The combination of “seller desperation” and a return to market fundamentals, he adds, suggests that there may be favourable risk-adjusted returns available to “bulk sales” investors.
With proper due diligence investors may be able to identify completed and near-completed projects that can be purchased at attractive prices, he concludes.
Crown Property Estates’ Deason also believes that while the fundamental factors in place during the boom remain largely unchanged for now, lenders have greatly tightened lending standards in the face of the sub-prime mortgage market “melt-down”.
“The wave of speculators has also greatly dissipated,” he adds. “So this is an ideal time for prudent buyers to seriously look at the market. There are excellent opportunities to be had, and with the pound maintaining its strength British investors could do a lot worse than take a close look at the South Florida market.”
Crown Property Estates’ key areas of interest are in the popular post code locations of Naples, Fort Lauderdale, Boca Raton and Palm Beach.
Deason says that many property developers in South Florida are offering significant price discounts as well as incentives to buyers, such as several months of prepaid associated fees and rental guarantees.
He adds: “In at least one case a new Mercedes has been offered to each buyer. The desperation of many developers in this market segment is clearly apparent.”
And that is where the current opportunities lie, he says, with the prospect of a 25 per cent a year return.
REGARD PARTNERSHIP LAUNCHES GREEN INITIATIVES
Learning Disability Still Needs Social Responsibility, Says Care Group
The Regard Partnership has launched a series of green initiatives across all its homes and services to reassure clients that they can be as responsible for the environment as anyone else.
Managers and clients across its 120 homes have been asked to bear in mind everything from recycling to energy use to savings to be made on transport in an attempt to make them bear the environment in mind on a daily basis.
But the initiative is not just designed to being green for green’s sake Said John Sharkey, Customer Service manager at The Regard Partnership: “In the care planning system there is a duty of responsibility to build awareness of green issues among those with learning difficulties and mental health issues, and in many instances the issues have been brought to life in spectacular fashion.
“Beyond that, directly enhancing a sense of ‘ownership’ and personal responsibility among those in social care helps to break the implicit hangover from institutional days, where those duties were ‘the staff’s job’.”
The Regard Partnership is one of the UK’s leading providers in the field of learning disability. Residents at an Eastbourne home have begun composting all vegetable kitchen waste, other homes are running allotments, while in Southampton energy saving initiatives such as switching off appliances rather than going on standby and washing on lower temperatures have been introduced. Residents of the Regard Partnership’s Tolworth Park Road home in Surrey are being encouraged to access local shops and amenities on foot rather than by public transport.
Some of the bigger initiatives have been at Regard’s Woodlands home in Gunislake, Cornwall where recycling has become a mantra.
Commented Home Manager Dinah Newman: “Anything that can be reused is rescued from the rubbish - and not only paper, cardboard, glass, tins and plastic – we don’t stop there. Driftwood is collected from the beach and tyres are retrieved from the salvage yard.”
The staff team has worked with residents to build a sensory garden from reused wood and even cutlery has been recycled and used to make a wind chime. Old CDs shimmer and shine and pebbles have been used to decorate the flower beds. Fragrance is provided by wild flowers, including camomile and ferns and herbs appeal to olfactory senses.
Lorna Tresize , Regard’s Area Manager for the South West, sees Woodlands as a shining example of what can be achieved by fostering a sense of social responsibility. “The sense of community is engendered by working together outdoors in all weather. Housemates develop deeper appreciation and respect for the wider environment,” she said.
ISLE OF WIGHT NURSE RECOGNISED FOR INNOVATIVE WORK
National Award for Nurse Teresa
A sexual health specialist from the Isle of Wight has won the Learning Disability Nurse of the Year award sponsored by The Regard Partnership.
Teresa Day is a Health Promotion Specialist for Sexual Health and Learning Difficulties employed by the Isle of Wight NHS Primary Care Trust. She has been recognised for her pioneering and innovative work helping people with learning disabilities to understand and cope with issues around their sexuality.
She has developed a system called SHIELD (Sexual Health Innovative Education for Learning Disabilities) which provides a complete learning, teaching and support package for those who work with people with learning disabilities include health workers, teachers, social services staff, outreach staff, volunteers and clients themselves.
The Royal College of Nursing and Nursing Standards Nurse Awards 2008 were presented in London by former health minister and former MP Edwina Currie on March 27.
“The Regard Partnership were proud to jointly sponsor the Learning Disability Nurse of the Year Award,” said John Webster, Co-founder and Joint MD, The Regard Partnership, one of the UK’s leading providers of services for people with learning disabilities.
“The winner Teresa is more than worthy; her work to promote sexual health awareness and education with people with learning disabilities, their carers and families is outstanding. She is pioneering an innovative approach to demystifying and promoting very difficult and complex issues and I look forward to following her work in the future more closely.”
Teresa started the project in 2004 when she saw that the demand for specialist sexual health education was rising, particularly referrals for sexually inappropriate behaviour, sexual health issues and adult and child protection. She realised that the level of staffing and other resources available to meet this need was inadequate.
She saw an opportunity to involve as many people as possible who worked directly with people with learning disabilities, regardless of which sector they came from, to provide a much wider pool of resources.
Teresa was able to attract funding to recruit a dedicated member of staff and develop the training and support programme. As a result 23 people working in residential and day care have been trained to support their clients’ basic sex and relationship needs and eight more have been trained to a higher level to deal with more complex issues and run workshops for clients.
The Regard Partnership jointly sponsored the award with Choice Support.
AVERY PRESS AHEAD WITH TWO MORE DEVELOPMENTS
Avery Healthcare is pressing ahead with plans for two more care homes in Grantham, Lincolnshire and Heckmondwike, West Yorkshire due to open next year.
A 65 bed home will be built on a 1.2 acre newly acquired site close to Grantham town centre and a 45 bed home is currently being built on a plot formerly occupied by a town centre hotel in Heckmondwike.
Both will have state of the art facilities and amenities for residents while catering for a range of care needs.
The Northampton-based company hopes to gain planning permission for the Grantham development before the end of the year giving the green light to a much needed facility for the elderly of the area.
It is expected that building work will begin early next year. Avery is already well represented in the East Midlands region and has developments underway in Northampton and Peterborough, along with existing homes in Northampton and Kettering.
The Heckmondwike home is expected to open at the end of summer 2008. In all around 120 jobs could be created across both towns.
The moves are part of Avery’s plans to build around 900 beds in the near future and place the company “right at the top of the care sector,” according to CEO John Strowbridge.
Avery’s development strategy additionally includes modern new homes in Salisbury, Chester, Stroud, Peterborough, Skipton, and Northampton as well as Putney in London.
Another 60 bed development on the outskirts of Bristol is scheduled to open its doors to new residents late in November.
AVERY EAST OF ENGLAND ACQUISITION
Avery Healthcare has acquired Cedars Health Care Ltd, owner of The Cedars Care Home in Bourne, Lincolnshire.
Avery was attracted to the home because of its good reputation in the community and the high standards of care it offers and was pleased to be given the opportunity to acquire the business on the retirement of the proprietors who had owned The Cedars for more than eight years.
The Cedars is registered for 56 beds and is managed by Helen Brewster and her deputy Helen Cochrane who will be staying in position. “Avery intends to continue to work with the local community and we will ensure that the Cedars remains at the centre of life in Bourne,” said Helen Brewster.
Avery Healthcare has big expansion plans with a large new home just opened in Bristol, a care village near Northampton opening in the Spring along with other new home projects at various stages of development.
“Acquisition of The Cedars Care Home further consolidates our position in the East of England,” said managing director John Strowbridge. “It complements other developments in Northampton, Grantham and Peterborough and was a natural fit for our portfolio.”
UK AND US SECURITY OFFICERS TO SHARE EXPERIENCES
IN UNIQUE EXCHANGE PROGRAMME
Concept is based on best practice, education and professionalism
For the first time ever in the history of the private security profession, security personnel from the United States and the United Kingdom are to share their respective knowledge and experience as part of a unique exchange programme launched next Thursday (May 8, 2008).
Designed to heighten the profession’s profile and the role security officers play within the different communities, the initiative is the brainchild of SectorGuard plc, one of the UK’s leading providers of total security solutions.
The purpose will be to introduce an exchange of ‘best practice’ from each country.
Announcing the concept, Una Riley, Group Head of Communication for SectorGuard, said: “The SectorGuard Anglo American Exchange (SAAE) is a unique concept within the security personnel sector.”
Riley adds: “The model of the SAAE is based upon best practice, education and professionalism. Knowledge sharing can be imparted from the US to the UK and vice versa.”
Under the exchange programme officers will be chosen from each country to experience the difference of being a private security officer in the UK compared with that of the US.
“This initiative is an exceptional vehicle,” says Riley, “which will enable the profession to heighten the profile and the role that security officers play within our different communities and countries.”
The ‘formal’ information gathered from the experience will be shared with the profession via the relevant associations both in the UK and in the US.
Says Riley: “The ‘informal’ side of the experience will be shared with everyone (on both sides of the pond) on a weblink from the various agencies and associations from SectorGuard’s website to the British Security Industry Association website in the UK so that everyone can keep up with the officer’s progress detailed in his/her own personal blog diary.”
According to Riley, the collected data will be the first of its kind within the history of the profession, and any best practice methodology will be shared with other companies within the BSIA.
The two American officers will be seconded to the UK for a week in July during which their itinerary includes visits to the Palace of Westminster, the Tower of London, Harrods, London University and University College Hospital.
The SAAE will be open to all UK applicants from next month. The two British officers selected will travel to the US where they will also experience an exciting itinerary from shadowing US officers to visiting the FBI.
Managing the US side of the concept will be Bonnie Michelman, Director of Police, Security and Outside Services on behalf of Massachusetts General Hospital.
Michelman manages the security for the 14,000 employees of MGH which is also the teaching hospital for Harvard Medical School. She was President of the American Society for Industrial Security (ASIS) as well as being a Life Honorary member of the Company of Security Professionals within the City of London.
Riley will manage the UK side of the SAAE. Riley was the first woman to become Master of the Company of Security Professions and is Senior Warden of the Guild of Public Relations in the City of London.
She managed her own security company for 22 years while finding time to be a Council Member -Chairman (of the CCTV Section) and UK representative in Europe (as both Chairman of SC1 and Executive Council Member) on behalf of the BSIA.
Peter French Managing Director of SSR® the largest provider of specialist security management, technical recruitment and personnel services in Europe and (the current Master of the Worshipful Company of Security Professionals) is also involved as a foundation member of the SAAE group.
CITY SECURITY COMES OF AGE – THE UK’S YOUNGEST
Security Professionals Establish their Shield in the City
Britain’s security profession will be formally recognised by the world-leading City of London financial services business district tomorrow (Friday, May 2, 2008) at a ceremony and celebration to mark the inauguration of the Worshipful Company of Security Professionals.
The Lord Mayor, the Rt. Hon. The Lord Mayor Alderman David Lewis, accompanied by High Officers and Aldermen of the City of London will present Letters of Patent and receive the Company into Livery amid all the pomp and circumstance of a ceremony at the Mansion House. This will be followed by a celebratory lunch at the Guildhall.
Lord Mayor David Lewis said: “Security is at the heart of the modern, 21st- century financial services district that is the Square Mile – and it is important to see the Security Professional now recognised alongside all the ancient trades on which the City was founded.”
More than 350 guests will attend the event on May 2 as the Company’s new shield is revealed for the first time and takes its place on the wall of The Guildhall alongside the shields of the other 107 Livery Companies.
The Worshipful Company of Security Professionals was admitted to Livery in February of this year and has 290 Freeman from the wider world of security, including the military, police, corporate security, academics, security consultants, and fraud investigators. It also represents security personnel (guarding, cash in transit response services) along with the electro-technical sector providing CCTV/Intruder and Access solutions.
The Lord Lieutenant of Greater London, former Lord Mayor, Alderman Sir David Brewer CMG, who sponsored the company and is one of its Honorary Liveryman, said “I am proud to be a member of Merchant Taylors’, one of the oldest Livery Companies; and now the youngest – the Security Professionals.
“Security affects us all in our corporate lives as well as our personal lives. This is something relevant to the City today, just like Livery Companies of old used to be. The Company is quoted all the time as an example of how to form and nurture a Livery Company.
“All Lord Mayors have served as Sheriffs – the original keepers of London’s security – so maintaining the reputation for security and safety is a something that the whole City supports.”Peter French, the Master of the Worshipful Company of Security Professionals added: ‘This is a landmark day for us. It is recognition by the City of the contribution that professional security makes, not only to the safety of the country, but also the commercial success of the UK.
“An enormous amount of work has been done over the last eight years by many outstanding colleagues, and today we are overjoyed that all the effort has been worthwhile. We now look forward to joining the other Livery Companies and becoming truly a part of the history of this great city of ours.”
NEW PERSONAL HYGIENE DEVICE AVAILABLE IN
UNITED KINGDOM AND IRELAND FOR FIRST TIME
“Improves Health and Increases Longevity”
A revolutionary personal hygiene device that benefits women of all ages is now available in the United Kingdom and Ireland for the first time.
The ICAMA (www.icama.co.uk) is a personal cleansing and hydromassaging device that can be used for routine health and hygiene care.
Patented by Dr Simon Allen, author of “Female Hygiene & Nutrition”, the unique ICAMA ensures that women “can improve their health and increase their longevity” by keeping their organs healthy.
“Many hundreds of thousands of women all over the world are experiencing these health-giving benefits, “ says Dr Allen. “No adverse effects have ever been reported as a result using the ICAMA device over a 40-year period. Now it is available in Britain and Ireland.”
Dr Allen explains that a woman’s natural body hygiene system is designed to maintain health by eliminating waste products and environmental toxins.
“However,” he adds, “like any other hardworking system, it needs periods of rest and support to continue functioning properly.”
And that is where the new douche comes in. It uses an innovative process that prevents the flow if incoming and outgoing water from mixing during internal cleansing. This ensures optimal standards of hygiene.
There are four main methods of use:
- A quick method using straight flow
- A comfortable under water method using straight flow, pulsing flow or reversed flow
- Gynaecological hydromassage using pulsing and reversed flow
- Active method using straight or reversed flow
The creation of this device, says Dr Allen, has enabled the unique benefits of hydromassage to be combined with thorough cleansing for the very first time.
According to Dr Allen the direct benefits of using the ICAMA device are:
- Natural prevention and treatment of a range of female gynaecological disorders
- Muscle toning and ease of childbirth
- Hydromassage and fertility
- Relaxation and rejuvenation
For younger women the device provides a hydromassage and through internal cleansing, aids the treatment of inflammations, strengthens the pelvic muscles, improves hormonal background easing childbirth and relieves pain in the genitals.
For older women it eliminates any dead cells trapped helping to avoid various gynaecological disorders, stimulates women to overcome tiredness and lethargy.
ICAMA has a fine shape and size and is made from an inert plastic that ensures that no undesirable side effects will affect the delicate parts of the female body.
“It is also reusable and is easy to wash and keep clean,” he says. “ICAMA forms an integral part of the daily hygiene routine for women throughout their lives.”